Opt-Out Requirements and Unsubscribing
Yes, every message must include opt-out instructions. Sending email for purposes of direct marketing without a valid address to which the recipient may send a request that such communications cease is prohibited.
Existing Business Relationship:
When the email address is obtained in the context of the sale of a product or service, the natural or legal person may use the email for direct marketing of its own similar products or services provided that customers clearly and distinctly are given the opportunity to object, free of charge and in an easy manner, to such use of electronic contact details when they are collected and on the occasion of each message in case the customer has not initially refused such use.
Sender Identity and Message Labeling
Disguising or concealing the identity of the sender on whose behalf the communication is made is prohibited.
Contact Information and Postal Address
Yes, the same information disclosure requirements apply to business email as to physical business letters. Companies registered or operating in the EU need to state their company details on every electronic business communication sent from their organization. Business email messages sent by a company should include:
- The full name of the company and its legal form
- The place of registration of the company
- The registration number
- The address of the registered office
- The VAT number
- A valid return address must be always provided.
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